Home Selling Advice to Help You Attract Potential Buyers
A large percentage of home buyers decide whether or not to look inside a house or take it seriously based on its curb appeal—the view they see when they drive by or arrive for a showing. You can help make sure they want to come inside your house by spending some time working on the its exterior appearance.
It’s difficult to look at our own house in the same way that potential home buyers do, because when we become accustomed to the way something looks and functions, we can’t see its faults. Decide right now to stop thinking of the property as a home. It’s a house—a commodity you want to sell for the highest dollar possible.
Curb Appeal Exercise
The next time you come home, stop across the street or far enough down the driveway to get a good view of the house and its surroundings.
1. What is your first impression of the house and yard area?
2. What are the best exterior features of the house or lot? How can you enhance them?
3. What are the worst exterior features of the house or lot? How can you minimize or improve them?
Park where a potential buyer would and walk towards the house, looking around you as if it were your first visit. Is the approach clean and tidy? What could you do to make it more attractive?
Take photos of the home’s exterior. If you have a digital camera, view the color versions first, then remove the color and look at it in black and white, because it’s easier to see problems when color isn’t around to affect our senses.
Make a list of the problem areas you discovered. Tackle clean up and repair chores first, then put some time into projects that make the grounds more attractive.
• Kill mold and mildew on the house, sidewalks, roof, or driveway.
• Stow away unnecessary garden implements and tools.
• Clean windows and gutters.
• Pressure wash dirty siding and dingy decks.
• Edge sidewalks and remove vegetation growing between concrete or bricks.
• Mow the lawn. Get rid of weeds.
• Rake and dispose of leaves, even if your lot is wooded.
• Trim tree limbs that are near or touching the home’s roof.
Don’t Forget the Rear View
Buyers doing a drive by will try their best to see your back yard. If it’s visible from another street or from someone’s driveway, include it in your curb appeal efforts.
Evening Curb Appeal
Do your curb appeal exercise again at dusk, because it isn’t unusual for potential buyers to drive by houses in the evening.
One quick way to improve evening curb appeal is with lighting:
• String low voltage lighting along your driveway, sidewalks, and near important landscaping elements.
• Add a decorative street lamp or an attractive light fixture to a front porch.
• Make sure lighting that’s visible through front doors and windows enhances the home’s appearance.
There are times that adding elements to your landscaping can improve curb appeal, but there are other times when removing something is even more effective.
For example, we had a listing for a large brick house with large white columns. Tall evergreens, planted in front of each column, had grown taller than the roof. They obscured the columns and windows and made it difficult to see the front of the house.
We suggested that the owner remove them. She trimmed them back, but it didn’t do the trick—they were unattractive and still kept potential buyers from seeing the true character of the house.
I sold the house to a couple who could see past the trees. One of their first tasks after closing was to yank them out of the ground, instantly boosting the home’s curb appeal.
Most buyers cannot visualize changes, and often won’t take a second look at a house if the first look doesn’t appeal to them. Home buyers who can visualize changes, and are prepared to make them, expect you to reduce the price of the house to compensate for the work they plan to do.